CONCEPT TO COMPLETION
Sex Bamboo Collection
Concept Story - Minimal Luxe Underwear Collection
Identified a rising consumer demand for understated branding and elevated materials in the men’s underwear market. Seized the opportunity to launch a new collection that redefined minimalism with purpose.
Balancing sensuality, comfort, and luxury.
Reimagined core silhouettes by eliminating traditional logo waistbands and replacing them with self-fabric bands to achieve a sleek, logo-free finish while improving cost efficiency. Bamboo rayon was selected for its barely-there sensation and natural drape, reinforcing the collection’s theme of effortless intimacy. The design is finalized with a refined touch, by a discreet metal logo charm that delivers subtle yet elevated branding.
Design & Color Story
Tech Visual
Product To Consumers
Project Debrief
Following the launch of the SEX BAMBOO Collection, the group experienced a strong commercial response. Key styles outperformed expectations, with the Euro Brief in Deep Sea Drift reaching a significant sell-through within just three weeks. The T-back in Salted Sand sold through entirely in two weeks, while the Jock in Seagrass Veil matched the Euro Brief’s performance, notably outselling the core Black color—highlighting consumers' strong preference for new and elevated color stories.
The immediate success positioned SEX BAMBOO as a core collection, warranting two seasonal drops per year. By its third consecutive year, the collection evolved further with the introduction of the Trunk and Bikini Brief, expanding its appeal and versatility across the customer base. Beyond driving sales, SEX BAMBOO also influenced the aesthetic direction of legacy core groups, initiating a shift toward a more minimal logo treatment and luxe finish, aligning with the elevated sensibilities of the collection.
Breeze Block Summer - Collection
Concept Story - Retro Resort Swimwear
This swim group is where vintage texture meets modern silhouette, channelling the effortless glamour of endless Palm Springs summers. Inspired by retro jacquard knits and the sculptural breeze-block facades that define Mid-Century architecture, every piece blends nostalgic charm with crisp, contemporary lines.
Color Story
Brick White - mirrors the sun-bleached adobe walls and stark desert light.
Mint Glow - captures the cool splash of turquoise pool water against a backdrop of sun-soaked concrete.
Rust - echoes terra-cotta planters and canyon rock at golden hour.
Together, the palette translates Palm Springs’ iconic landscape—from pristine modernist homes to vibrant poolside oases—into wearable statements.
Fabric & Texture
A custom jacquard knit recreates the raised geometry of classic breeze blocks, adding dimensional depth and subtle compression. The result is a breathable, chlorine-safe fabric that dries quickly while maintaining shape—perfect for long days in dry desert heat and sparkling pool water alike.
Silhouette Highlights
Bikini: Sculpted, minimal front with an anatomical pouch for a sleek, sexy fit.
Trunk: Modern square-cut with low-rise waist and discreet cargo pockets—functionality for the detail-driven wearer.
Breeze Block Summer invites you to lounge, dive, and drift back to an era when style was effortless and every weekend felt like a holiday in the desert.
Design & Color Story
New Logo
A Logo Reimagined
Debuting with the collection, our updated logo carries an elevated nod to California’s retro neon signage.
It signals a new chapter for the brand while preserving the nostalgia that sparked it.
Product To Consumers
Project Debrief
Following the launch of BREEZE BLOCK SUMMER, the collection received an enthusiastic response. The standout piece was the Cargo Trunk—a perfect blend of retro-inspired fit with modern detailing that instantly caught the consumer's eye. Its success led to continued momentum, becoming a summer staple across additional fabrications.
A personal highlight for me was witnessing the customer’s excitement for more elevated styles. Guiding the product from initial development through to final market-ready execution was incredibly rewarding and reaffirmed the power of thoughtful design and innovation in capturing today's consumer.
